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The brief review of the market of the meat frozen food stuffs on the Ivanovo region

The brief review of the market of the meat frozen food stuffs on the Ivanovo region

In Ivanovo 10 distributors have the meat frozen food stuffs in the assortment.

The largest distributors constantly giving the advertising in local and inter-regional editions:

  1. " Wholesale warehouse of the frozen food stuffs ", having in the assortment production of twenty six manufacturers.
  2. Firm " dolphin " realizes production of eight enterprises making the frozen products. And this firm specializes on realization of production of local suppliers.
  3. The warehouse of frozen products "Мерцана" located in one of the largest regional cities, Kineshma. Offers production of firm " Ивос "
  4. Enterprise " groceries - centre " - in his(its) assortment production of 5 manufacturers.

The frozen products in the Ivanovo region make:

  1. Open Company " Ivanovo pioneer "
  2. Open Company " Vladimir "
  3. Open Company MPTS " Экстра "
  4. Open Company " Ивос "
  5. State of emergency Опокин
  6. ИП Посылин
  7. ИП Coastal
  8. Open Company " Кристал-2 "

As production deliver from Vladimir (ИП Тюрин, Open Company " Поком "), Yaroslavl (the Yaroslavl broiler). Moscow (Царицино, Микоян, Open Company TD Birjulevsky, …), Vologda, Tver, Nizhni Novgorod, Saint Petersburg ("Дарья", "Таллосто", …) etc.

Production of various firms differs both under the price, and on quality and is designed for consumers with a various prosperity.

Tab. 1. Provisional distribution of the prices (for kg.)

On most widespread production on firms

 

Open Company " Vladimir ", Ivanovo

Open Company " Ивос ", Ivanovo

Open Company " Поком " of. Vladimir

Joint venture " Таллосто "

МЛМ

Cutlets

38,25

36,75

40,8

49,5

67,95

Forcemeat

 

43,00

37,6 - 41,80

70,00-86,00

 

Шницель

45,00

45,00

 

50,2

81,7

Бифштекс

 

70,5

 

 

From 70,41 up to 96,00

From local manufacturers the qualitative production of Open Company " Vladimir " sold in convenient packing, with узнаваемыми labels uses the greatest popularity.

As also production of enterprise MLM traditionally is popular.

On the carried out(spent) interrogations, now there is a growth of demand for the meat frozen food stuffs, but simultaneously with increase of consumption inquiries of buyers grow also. Today the consumer is interested, of what the product what it(he) contains components is made.

Participants of the market connect interest to the frozen products to change of a way of life. Rate of life is accelerated, and consumers simply can not do without products of fast preparation.

 

Dolgova E.A.

http://www.marketcenter.ru/default.asp?id=24&LC=2

 

 

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On other themes you can read marketing reviews of the food market of Russia, and also reviews ../DocumOborot/DocumPubShow.asp?FolderID=454&RegionID=&CurrentPage=1&select1=144&select1=

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