The Russian market of chocolate products differs high concentration. Almost 3/4 all-Russian sales of chocolate products supervise five conducting players: they are the international giants of confectionery branch Nestle, Kraft Foods and Mars (USA); holding " Incorporated confectioners ", and confectionery association "Is sweet".
After rough growth of the Russian market of chocolate confectionery products which was observed in the end 1990-х-начале 2000th years, last two years were characterized by delay of rates of development of this market. According to the company " Business Analytics ", in 2003 the gain of retails of chocolate in natural expression has made only 5-6 % (while for the previous year sales of chocolate have increased on 13 %), and in 2004 the market has grown all on 2-2,5 %. At the same time, in cost expression rates of growth of the chocolate market remain high - in a dollar equivalent they make more than 20 % per one year. " The Newspaper. Ru "